Quanto conta la relazione con i media locali?

Quanto conta la relazione con i media locali?

I giornali presenti sul territorio hanno una potenza mediatica da non sottovalutare. Vediamo perché assieme a Silvia Fissore, co-founder e membro di PR-B “Far partire una strategia di comunicazione dai media locali? Perché no! Anzi, è sicuramente il punto di partenza quando si avvia un piano di comunicazione ” spiega Silvia. Durante la mia esperienza di consulente per la comunicazione…

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Pourquoi le Outsourced Press Office multilingue est-il idéal pour les entreprises innovantes en pleine croissance?

Pourquoi le Outsourced Press Office multilingue est-il idéal pour les entreprises innovantes en pleine croissance?

Pendant longtemps, la communication a été considérée comme une tâchehautement stratégique au sein d’une entreprise. Le département communication se trouvait souvent, physiquement et métaphoriquement, juste en-dessous de la direction. Au début du millénaire, cependant, la tendance était à la sous-traitanced’une grande partie des tâches « com » à autant de fournisseurs externes que possible. PR-B offre ici à ses clients un entre-deux,…

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By your side: The advantages of an outsourced press office

By your side: The advantages of an outsourced press office

Performing partners: Why is the multilingual outsourced press office the perfect solution for fast-growing innovative companies? Ask our expert Sven Hauser! For many years the discipline of corporate communication was considered an internal management task; located – spatially and metaphorically – one floor below the executive offices. At the beginning of the millennium, however, it became fashionable to outsource large…

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PR-B – la boutique de narración multilingüe (para PYMES)

PR-B – la boutique de narración multilingüe (para PYMES)

Estamos viviendo una increíble época de cambios y creemos que precisamente esos cambios son una gran oportunidad para que las empresas innovadoras logren un crecimiento sostenible. PR-B (www.pr-boutique.eu) es una red de agencias europeas, cuidadosamente seleccionadas para apoyar a las pequeñas y medianas empresas, ofreciéndoles acceso a expertos profesionales en relaciones públicas y medios de comunicación. Sin los compromisos y…

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PR-B: flexible, modular solutions for innovative SMEs

PR-B: flexible, modular solutions for innovative SMEs

PR-B: the multi-lingual storytelling boutique for innovative SMEs and their business The world is going through an incredible time of change. And we believe this change is an opportunity for  innovative companies to achieve sustainable growth. PR-B is a close-knit network of European agencies and professionals, carefully selected to support small and medium-sized businesses with access to highly-experienced, senior PR…

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HOW TO GET NOTICED BY MEDIA

HOW TO GET NOTICED BY MEDIA

The golden rules of writing impressive press releases Out of doubts, one of the fundamental elements of a media relations strategy is the preparation of the media kit: press kit, press release and photo gallery are the business card of a company or organization. And they are the starting point to open a dialogue with newsrooms. Here they are the…

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HOW ORGANIZING EVENTS AFTER COVID-19

HOW ORGANIZING EVENTS AFTER COVID-19

The future is hybrid The emergency imposed by Covid-19 has led to most events planned between the second and third quarter of 2020 being cancelled. Some were postponed by a few months or even to next year. Others, however were converted into digital experiences. To gauge the extent of the economic damage, one need look no further than this figure:…

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