Le contenu est le levier de différenciation clé pour une stratégie de relations presse pertinente Entretien avec Céline Bernard | fondatrice de Com&Trail Les clichés perdurent quand il s’agit du métier d’attaché(e) de presse. Loin des caricatures en vigueur, les relations presse se sont professionnalisées. Un rôle clé au cœur des stratégies marketing Levier d’influence, les relations presse jouent un…
Karl Markiewicz & Eustach von Wulffen
Avon, Natura, and Cartier Women’s Initiative: These are just three of numerous big brands working with research-based Israeli start-ups. What is behind this symbiosis of beauty and technology – and what makes Israel so attractive for global players from the lifestyle industry? Israeli beauty-tech sector: how research meets lifestyle According to Jennifer Elias, co-founder of the country’s leading innovation scouting…
A cosa serve l’analisi sensoriale e perché è importante per le aziende di food
Corporate Social Responsibility is everywhere. But simply implementing appropriate CSR measures isn’t enough, these must also be communicated credibly and authentically. Corporate Social Responsibility – CSR for short – pertains to a company’s social responsibility, encompasses economic, ecological, and social aspects. Current political debates and media coverage in general revolve around climate policy more often than ever before and thus…
Investitionen in Innovation sind eine Voraussetzung für unternehmerischen Erfolg. Egal, ob es dabeium Mehrwert für Kunden geht, um technologischen Vorsprung oder um Nachhaltigkeit. Weltweite Marktführer sind sich dieser Herausforderung bewusst. Die Frage lautet nur: Wo findet man besagte Innovation. Israel ist liefert hier zukunftsweisende Antworten. 2021: Ein Rekordjahr für israelische Technologie In dem jungen Land mit seinen nur rund 9…
Investire nell’innovazione per un’AZIENDA è una strategia collaudata per il successo. Permette di creare un valore continuo e di guadagnare le prime posizioni rispetto alla concorrenza. Puntando sull’innovazione non solo si migliorano le capacità tecnologiche e la produttività, guadagnando così le prime posizioni rispetto alla concorrenza, ma si può davvero entrare da protagonisti nel nuovo modello di business in cui…
Investir dans l’innovation est une stratégie reconnue pour le succès. Qu’il s’agisse de créer une valeur permanente pour les clients, de garder une longueur d’avance sur la concurrence, de renforcer les capacités technologiques et la productivité tout en améliorant leur durabilité, les entreprises mondiales sont conscientes de son importance. Mais la question est de savoir où chercher cette innovation ?…
Oltre a essere il biglietto da visita di un’azienda, può trasformarsi in uno strumento di promozione e di vendita molto efficace. Vediamo perché e in quale modo utilizzarla al meglio La rassegna stampa o media clipping, assieme al comunicato e alla cartella stampa, è uno dei tre strumenti fondamentali in una strategia di comunicazione efficace. Essa consiste nella raccolta (in…
PR-BOUTIQUE IS A PROFESSIONAL NETWORK PR-B is not a network agency, but an entrepreneur network of international boutiques. As such PR-B offers access to experienced professionals in different markets and environments. What is important: we know and like each other and are used to working together flexibly. And we always combine relevant industry expertise and linguistic skills. Our facts&figures Focused…
