Israeli beauty-tech sector: how research meets lifestyle

Israeli beauty-tech sector: how research meets lifestyle

Avon, Natura, and Cartier Women’s Initiative: These are just three of numerous big brands working with research-based Israeli start-ups. What is behind this symbiosis of beauty and technology – and what makes Israel so attractive for global players from the lifestyle industry? Israeli beauty-tech sector: how research meets lifestyle According to Jennifer Elias, co-founder of the country’s leading innovation scouting…

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How to communicate CSR credibly?

How to communicate CSR credibly?

Corporate Social Responsibility is everywhere. But simply implementing appropriate CSR measures isn’t enough, these must also be communicated credibly and authentically. Corporate Social Responsibility – CSR for short – pertains to a company’s social responsibility, encompasses economic, ecological, and social aspects. Current political debates and media coverage in general revolve around climate policy more often than ever before and thus…

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COMUNICARE IL CIBO

COMUNICARE IL CIBO

Case history: Festival internazionale del giornalismo alimentare Fondato nel 2016, il Festival Internazionale del Giornalismo Alimentare dedica ogni anno tre giorni alla comunicazione alimentare. La sede è Torino, città la cui tradizione enogastronomica è ampiamente riconosciuta e apprezzata in tutto il mondo. Affamati di altro Il Festival Internazionale del Giornalismo Alimentare è un evento per gli esperti di food che…

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Ready, Steady, Go: Why PR-B, and why now?

Ready, Steady, Go: Why PR-B, and why now?

In times of change, innovative companies look for intelligent solutions. We live in such times, and they represent an opportunity. It would be presumptuous to claim that tomorrow everything will be the same as yesterday. Anyone still dreaming of this has not yet realized what is going on – and is best left asleep. That way, those who do want…

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